The Coffee Lovers Rewards Program is a free loyalty program that rewards you every time you shop. Earn points with each order and redeem them toward both recurring subscription deliveries and one-time purchases at Counterculturecoffee.com.

Signing up is easy! Simply create an account or log in to an existing account. Account creation can be done via our login button in the upper-right corner of the site or through checkout at the time of purchase.

Purchases made both on counterculturecoffee.com and at participating retail stores count toward your points. When shopping online, just make sure you’re logged in so your points are added automatically. Picking up a bag in store? Log in to your account and scan your receipt right on our loyalty page to claim your points.

Great coffee is even better when it pays you back. Earn points with every purchase and unlock new rewards as you level up and engage with the program. We also offer birthday rewards, double-points days, and bonus gifts when you subscribe to a coffee.

Your tier is based on your orders and subscription status. Tier 1 starts when you join. Tier 2 unlocks after 3 orders. Active subscribers qualify for Tier 3, and active subscribers with 3 or more orders qualify for Tier 4. Check the tier details above to see the rewards at each level.

Your tier status is reviewed periodically and may change. Earned tiers remain active for 12 months. Upon renewal, you will retain your tier if you continue to meet the eligibility requirements, or move to the highest tier for which you qualify.

Subscriber tiers are tied to an active subscription; canceling your subscription may result in moving to a lower tier prior to the 12-month mark. Your base membership never expires.

Here’s how the math works: Every $1 you spend on eligible purchases earns 1 point, and each point is worth 5 cents toward your next order. When you’re ready, you can convert your points into discount codes to use at checkout or in your subscription portal. Plus, as you move up to higher tiers, you’ll earn points at an accelerated rate, helping you reach your next reward even faster.

Upon the return of an item, any points earned from the purchase will be deducted from your account.

Active subscribers can unlock complimentary gifts as they reach subscription milestones: a brewing magnet at 3 subscription orders, a coffee scoop at 6, and a tote at 12, or a gift of similar value. These milestone gifts are separate from the points you can redeem toward eligible purchases. Check the Subscriber Milestones section above for your available rewards.

Add your birthday to your rewards account to receive birthday points automatically on your birthday. The amount depends on your tier: $5 in points for Tier 1, $10 for Tier 2, $15 for Tier 3, and $20 for Tier 4. Your birthday points expire after 1 month. You do not receive a separate birthday coupon; redeem the points from your rewards account. Opt in to marketing emails to receive your birthday notification.

Yes, standard points expire 12 months after you earn them. Because they expire on a rolling basis, each batch has its own 12-month clock. Birthday points expire after 1 month. Be sure to redeem your points toward an eligible purchase before they expire!

Good coffee is better when it’s shared. In the Refer a friend section, enter your friend’s email and select Send invite. Your friend receives a code for $10 off their first qualifying order of $39 or more. Once the referral is approved, we’ll add 200 points ($10 in rewards) to your account. You also earn a separate 60-point ($3) bonus for your first successful referral. If you are not logged in, enter your own email too so we know who is making the referral.

Yes. Your friend must be a new customer and make a qualifying first order of $39 or more using their referral code. Your reward points are added once the referral is approved.

The Counter Culture Coffee Digital Gift Card, Single-Origin Series - Gift, and Blend Box Subscription - Gift are excluded from earning loyalty points and from using points or referral discounts. Other eligible coffees and merchandise can be purchased with your discount.

You will receive your reward points automatically in your account once your referral is approved.