How it works
Sign Up
Create an account and earn points.
Earn
Earn points for every £1 you spend.
Redeem
Exchange your points for discounts or free products.
Ways to earn points
Earn points by following us on social media, sharing your birthday, referring friends to the program and more.
Tiers
Country Club Novice
Well Turned Out
Best in Show
On sign-up
£500 spent
£750 spent
Earn points on every purchase
Points multiplier
1x
1.25x
1.5x
Birthday reward
£10
£15
£20
Promotion days
Free gift for reaching tier
Early access to sales
Early access to new products
VIP shopping concierge
Country Club Novice
On sign-up
Earn points on every purchase
1x
Points multiplier
£10
Birthday reward
Promotion days
Well Turned Out
£500 spent
Earn points on every purchase
1.25x
Points multiplier
£15
Birthday reward
Promotion days
Free gift for reaching tier
Early access to sales
Best in Show
£750 spent
Earn points on every purchase
1.5x
Points multiplier
£20
Birthday reward
Promotion days
Free gift for reaching tier
Early access to sales
Early access to new products
VIP shopping concierge
Points for products
Use your points to redeem free products at no cost.
Achievements
Turn your efforts into rewards, complete tasks, advance through the tiers, and collect achievements with each new tier you unlock.
Master of Outfits
Complete 4 purchases (min. £50 each)
20% off your next purchase
0 / 4
Leader of the Pack
Refer 3 friends
200 points
Locked
Loyal Companion
Buy twice from our “New In” category
10% of your next purchase
0 / 2
FAQs
The Humes Country Club is our free loyalty programme that rewards you based on how much you shop. The more you spend, the more rewards and benefits you earn.
All you need to do to join is to sign up and shop with us, you are then automatically enrolled into the loyalty programme.
The more you shop, the more benefits you earn. You’ll be able to earn points for any purchases you make and unlock new rewards by leveling up in tiers by interacting with our features. The full list of benefits and rewards can be seen above, so you can see exactly what you stand to earn.
Your tier status is determined by your total spending with our store. The more you shop, the higher your tier status will be. Take a look at our thresholds for tiers above.
Your tier status will reset on a 12 month rolling basis so make sure that you stay within the threshold to maintain your tier and all the amazing perks you have!
It’s this simple: For every pound you spend on eligible purchases, you earn points. Earned points are converted into promotional redemption award pounds. You can apply these reward pounds to future purchases you make. Depending on your tier status, you can be earning points at faster rates than standard.
All of your purchases made on ahume.co.uk and at our stores will count for points. You need to make sure you are logged into your account or that you tell the sales associate your Country Club details for your points to be added to your account. Some exclusions may apply, but you will be explicitly notified if a purchase does not count for points.
Upon the return of an item, the spend amount applied to your tier status for the original purchase will be deducted from your account.
Your points are very versatile! Not only can you use points to upgrade your tier and receive money off your purchases, points can also be used to redeem free products from us. If you’ve earned enough points to unlock a free product, simply click the product you want and it will be added to your cart for free.
Achievements allow you to complete specific tasks and earn rewards upon completion. Each achievement tells you what you need to do to unlock it and what rewards you will get once the achievement is unlocked.
All members who have provided their birthday information will be invited to redeem a birthday surprise during the month of their birthday. Notification will be sent to you via email, so it is important that you are opted in to receive marketing emails from us. Instructions on redemption will be provided in the email.
Yes, your points will expire 12 calendar months after they were added to your account. Make sure to use your points for your purchases or redemptions before their expiration date to make the most of them.
If you want to do something nice for your friends and family, you can share your unique link with them so that they get a discount on their first purchase. Share your link via email, phone number, or our different social media options and receive points in your account when the person you refer makes a qualifying purchase.